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SEO & Research Specialist

Job Overview

We are seeking a detail-oriented and analytical SEO & Research Specialist to support and optimize our social media campaigns. This role focuses on keyword research, trend analysis, audience insights, and SEO strategies tailored specifically for social media platforms to improve reach, engagement, and conversions. The ideal candidate understands how SEO and data-driven research influence social media performance and can translate insights into actionable campaign strategies.

Key Responsibilities

  • Develop and implement SEO strategies optimized for social media platforms
  • Conduct keyword research for social media captions, hashtags, profiles, and video descriptions
  • Optimize social media content for discoverability, reach, and engagement
  • Track and improve organic visibility across social platforms
  • Collaborate with content and design teams
  • Optimize social media profiles for search and branding consistency

Research & Analysis

  • Conduct market and competitor research
  • Identify trending topics and hashtags
  • Analyze social media performance metrics
  • Monitor algorithm updates and trends

Required Skills & Qualifications

  • Experience in SEO or digital marketing
  • Knowledge of keyword research tools
  • Experience with analytics tools
  • Familiarity with Google Analytics, Ahrefs, SEMrush
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CAMPAIGN SPECIALIST

Job Overview

We are looking for a creative and strategic Campaign Design Specialist to plan, design, and execute visually compelling and high-performing marketing campaigns. This role focuses on transforming campaign ideas into engaging visual concepts across digital platforms, especially social media, ensuring brand consistency and audience impact. The ideal candidate combines creative design skills with marketing insight to build campaigns that drive engagement, awareness, and conversions.

Key Responsibilities

Campaign Design & Execution
  • Design creative assets for digital marketing and social media campaigns
  • Develop visual concepts aligned with brand identity
  • Collaborate with marketing, content, and strategy teams
  • Design graphics for ads, posts, stories, banners, and promotional materials
  • Ensure consistency across all campaign visuals
Creative Strategy & Optimization
  • Translate campaign objectives into effective design solutions
  • Adapt designs based on performance data
  • Stay updated on design trends and platform best practices
  • Optimize designs for different formats and devices

Required Skills & Qualifications

  • Experience in graphic or campaign design
  • Proficiency in Adobe, Figma, Canva, etc.
  • Understanding of social media marketing workflows
  • Ability to manage multiple campaigns

Preferred Qualifications

  • Experience with paid social ads
  • Knowledge of branding and visual storytelling
  • Experience with A/B testing
  • Motion graphics is a plus

What We Offer

  • Creative ownership of campaign visuals
  • Collaborative work environment
  • Opportunities to work on diverse brands
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