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SEO & Research Specialist
Job Overview
We are seeking a detail-oriented and analytical SEO & Research Specialist to support and optimize our social media campaigns. This role focuses on keyword research, trend analysis, audience insights, and SEO strategies tailored specifically for social media platforms to improve reach, engagement, and conversions. The ideal candidate understands how SEO and data-driven research influence social media performance and can translate insights into actionable campaign strategies.
Key Responsibilities
- SEO for Social Media Campaigns
- Develop and implement SEO strategies optimized for social media platforms
- Conduct keyword research for social media captions, hashtags, profiles, and video descriptions
- Optimize social media content for discoverability, reach, and engagement
- Track and improve organic visibility across social platforms
- Collaborate with content and design teams to ensure SEO best practices are applied
- Optimize social media profiles for search and branding consistency
Research & Analysis
- Conduct in-depth market, competitor, and audience research
- Identify trending topics, hashtags, and content formats relevant to campaigns
- Analyze social media performance metrics and SEO data
- Research user behavior and content preferences to guide campaign strategy
- Monitor algorithm updates and emerging social media trends
- Prepare research reports and actionable insights for campaign optimization
Required Skills & Qualifications
- Proven experience in SEO, social media optimization, or digital marketing
- Strong understanding of SEO principles and keyword research tools
- Experience with social media analytics and performance tracking
- Ability to conduct data-driven research and present insights clearly
- Familiarity with tools such as Google Analytics, Search Console, Ahrefs, SEMrush
- Strong analytical, organizational, and communication skills
Preferred Qualifications
- Experience working with social media campaigns or influencer marketing
- Knowledge of paid social campaigns and how SEO supports them
- Understanding of content marketing and audience targeting strategies
- Experience in trend analysis and competitor benchmarking
What We Offer
- Opportunity to work on dynamic and creative campaigns
- Data-driven and collaborative work environment
- Growth opportunities in SEO and digital marketing
- Flexible work options (if applicable)
CAMPAIGN SPECIALIST
Job Overview
We are looking for a creative and strategic Campaign Design Specialist to plan, design, and execute visually compelling and high-performing marketing campaigns. This role focuses on transforming campaign ideas into engaging visual concepts across digital platforms, especially social media, ensuring brand consistency and audience impact. The ideal candidate combines creative design skills with marketing insight to build campaigns that drive engagement, awareness, and conversions.
Key Responsibilities
Campaign Design & Execution- Design creative assets for digital marketing and social media campaigns
- Develop visual concepts and themes for campaigns aligned with brand identity
- Collaborate with marketing, content, and strategy teams to execute campaign ideas
- Design graphics for ads, posts, stories, banners, and promotional materials
- Ensure consistency across all campaign visuals and platforms
- Translate campaign objectives into effective design solutions
- Adapt designs based on performance data and audience feedback
- Stay updated on design trends and platform-specific best practices
- Optimize designs for different formats and devices
Required Skills & Qualifications
- Proven experience in graphic design or campaign design
- Strong proficiency in design tools (Adobe Creative Suite, Figma, Canva, etc.)
- Understanding of social media marketing and digital campaign workflows
- Ability to manage multiple campaigns and meet deadlines
- Strong attention to detail and creative problem-solving skills
Preferred Qualifications
- Experience designing paid social media ads
- Knowledge of branding and visual storytelling
- Familiarity with A/B testing creatives and performance-based optimization
- Motion graphics or video design experience is a plus
What We Offer
- Creative freedom and ownership of campaign visuals
- Collaborative and fast-paced work environment
- Opportunities to work on diverse brands and campaigns
